It's intended to kill us. It's not just intended to end or tax the use of animals. It is intended to kill human society, to end the modern era, and to kill off a lot of humans.
The "Voluntary Human Extinction Movement" or "VeHeMent" is just one of several who do not have the grace to immediately kill themselves as they recommend that the human race commit suicide. To them I say that I want to live my life even at the expense of the planet. It only makes sense to continue what evolution has led up to, what the planet seems to have willingly given itself to creating, which is humanity.
PETA and the HSUS sell the mass extinction of humans and human-owned animals to its followers, even to the grandmothers who send them $25 a year. They've soft-peddled that lately because they know that a smoking gun can derail their entire program. They look on the surface as if they are succeeding more and more but the ice is getting thinner under them.
Somehow they have us thinking that it's "just" the meat industry. Ladies and gentlemen, our brains run on meat. It takes cholesterol to grow a brain. Even the historical vegetarians in India use milk because cholesterol is a necessity. It's also because the original "don't eat cows" edict was for the purpose of preserving the use of cows for food.
Maybe some of us have noticed that animal owners have trouble tolerating each other, even within a class. Any time in any social setting when someone brings up "issues" there is some kind of fight, anywhere from a low-key verbal conflict to fist-fights and shooting.
Tolerance is a matter of survival. Learn it or die. A mind can kill the body that it possesses by intolerance, by the "Oh my God I'm so allergic to cat dander" reaction that often means that the reactor is a passive-aggressive whiny controlling brat. At one time this was well-known, that allergies are often psycho-somatic and can be created or eliminated by psychological means. The same thing can happen to a human population and the way it works is much more clear. People start destroying each other, directly or by proxy, over any kind of issue. It's generally easier to see that the issue is irrational when we can see it from the outside. Someone might be killed in LA for wearing red and green to celebrate Christmas because those are a rival gang's colors. Isn't it also irrational to want someone dead because his sixteen-year-old dog died in an outdoor kennel? "But that's a legitimate issue"?
Don't "legitimate issues" seem to be far more important to people who can't understand the meaning of those issues and don't have the requisite brainpower to deal with those issues?